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Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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Mongoose
Mongoose
0 product
NutriChef
NutriChef
0 product
Pioneer
Pioneer
112 products
Planet Audio
Planet Audio
98 products
PRV
PRV
41 products
Pyle
Pyle
13 products
Raptor
Raptor
27 products
SereneLife
SereneLife
2 products
SoundStream
SoundStream
2 products
SPL
SPL
0 product
SSL
SSL
66 products
Sundown
Sundown
45 products
Taramps
Taramps
57 products
Viper
Viper
1 product
Vmax
Vmax
18 products

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